The EQL Fee — also called the Run Fair® Fee — helps us keep launches fair for everyone. You’ll only be charged if you’re successfully selected.
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The fee starts at $2.99 and is usually 2–5% of the product price, though it can vary by launch and retailer. You’ll always see the exact amount before you enter.
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If your Run Fair® Fee payment is declined, it may affect your ability to enter future launches.
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The fee is charged at the same time as your purchase if you’re selected and is non-refundable.
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To have fees waived, you must be an EQL+ Member before entering a launch.
You can read more about the breakdown of this fee [here].
💡 Tip: Run Fair® Fees are determined by each retailer and may vary by product. EQL does not set or control these fees.