EQL provides the platform for the launch on behalf of the brand/retailer. Submitting an entry puts you in the running for purchase, but it doesn’t guarantee you’ll get the product. You’ll find out if you’ve been selected to purchase through an email after the launch ends.
If your entry is selected, your purchase is made from the brand/ retailer - they supply and ship the product and take care of any post-purchase questions related to order cancellations, refunds, and tracking/shipping.