We believe that everyone should have a fair go of getting their hands on the products they love, that’s why we’ve built fairness in.
EQL's smart technology helps deliver a fair launch and supports the rules we live by:
- Only humans can enter launches: Every entry goes through a multi-step security verification process that confirms you are a human.
- One entry per person: Entries are deduplicated against unique identification tags.
- Launches are always secure: We use best in class security protocols and comply with GDPR standards to make sure your information is always safe and secure.
- It should be simple to enter: Once you have a verified EQL account, entering becomes a breeze.
When you see the {Run Fair®} logo, it's a sign of integrity. It means the technology used and the steps taken by the retailer to run the launch are of the highest standard. The launch has been "Run Fair®".
