EQL is a Hype Commerce platform that helps brands create fair and unforgettable launch experiences for in-demand products. Our end-to-end solution prevents site crashes, slows down scammers, and ensures products get into the hands of real fans. It’s free to enter, and your credit card is only charged if you are selected to purchase.
Since our first launch in 2021, we've helped over a million fans secure their first purchase across 4,000 launches. We work with brands in sneakers, collectibles, wine & spirits, cars, art, and more. We’re proud to partner with Crocs, Undefeated, Sullivans Cove, Extra Butter, Foot Locker, and many others. EQL supports 14 markets and 9 languages.