EQL has a variety of different launch types which helps determine your chances of being selected to purchase. These launch types include:
- Draw. Open to everyone. Enter, and if you're selected, you'll be able to purchase.
- Exclusive Draw. Invite only. You'll need a unique access code from the brand to enter, and if you're selected, you'll be able to purchase.
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Reserved Purchase. A personal invite to buy a product that's been held just for you.
Locals First
Some launches use Locals First. Anyone can enter, but fans whose entry address is within the area the retailer sets are prioritized at selection. Locals First isn't a guarantee of selection, and it applies to both shipping and pickup launches.
If a launch uses Locals First, you'll see it on the launch page.
Locals Only
Locals Only is different. Only fans in the area shown can enter, and if you're outside it, you won't be able to submit an entry.
If you're entering a local launch
Use your real name and your own address when you enter. For pickup launches, your government ID needs to match the name and address on your entry. Retailers can cancel a purchase if these details don't match.
For more on invite-only launches, see What is an exclusive access launch?